Estimating temporal trends in preferences measured by graded paired comparisons

A sizable marketing research literature on preference measurement, prediction, and explanation has thus far been more concerned with point estimates of preference than with consistent changes over time. Such temporal trends can be estimated using data collected from graded paired comparisons. An appropriate technique for deriving individual and group trend parameters is first described and then illustrated using data from an experiment dealing with aesthetic preferences. Suggestions are offered concerning its advantages and limitations for applications in marketing.     

Prices of deep discount bonds and the Revenue Act of 1978: An evaluation of market response

This article explores the market response of deep discount corporate bonds to the reduction in the capital gains tax rate incorporated into the Revenue Act of 1978. Such tax change should have increased the desirability of assets acquired for capital gains potential, such as deep discount bonds. Examining a time series of prices and returns for a sample of deep discount corporate bonds and a control group of comparable duration and credit risk corporate bonds selling at or near par did indeed provide evidence of a market price reaction. Moreover, the price changes for the deep discount bonds occurred well in advance of the implementation of the tax change.     

Capital market efficiency and the relationship between equity returns, interest rates, and monetary aggregates in Australia

This paper examines the efficiency with which the Australian share market incorporates new information relating to interest rates and the monetary aggregates into share prices. It finds a strong relationship between medium term government security yields and equity returns although little relationship could be found between unanticipated changes in the monetary aggregates and share returns. Furthermore, the interest rate relationship involved long lags and suggests inefficiency in stock market pricing in Australia.     

延安大学非体育专业学生课余体育锻炼的调查与分析

通过实际的调查研究、问卷调查、查阅资料等方式,结合学生的实际,对延安大学非体育类专业的部分学生进行研究,并对问卷进行分析。结果表明,大部分学生比较喜欢参加课余体育锻炼,可是由于各种原因不能持续参与的占相当大的比例。针对出现的问题进行分析,提出可行性的意见和建议,以便对大学课余体育锻炼有所帮助。     

应用技术型高校创业教育的对策研究

随着知识经济型时代的到来,大学生的就业形势也越来越严峻,作为培养应用技术型人才的高校而言,其创业教育也势必跟上时代的步伐。为此,本文将详细分析当前我国应用技术型高校创业教育存在的问题,并对此提出相应的解决对策及建议。     

进一步加强大学生 " 三自"能力建设的思考

大学生自我教育、自我管理、自我服务（简称＂三自）＂能力建设,是大学生思想政治教育的重要内容之一。大学生教育工作一直是高校的工作重点,如何发挥好大学生自身优势,更好地发挥大学生的自身能力,做好大学生的三自工作是大学生教育的重要组成部分。     

大学生教材循环利用现状及对策研究

本文以浙江师范大学为例,研究在校本科生的教材循环利用情况。通过他们对教材循环利用的认知程度和评价、使用态度等方面的分析,进一步了解大学生教材循环利用的现状,并针对高校教材循环利用的可操作性,探讨了高校教材循环利用的模式。     

构建大学新型体育教学模式多维因子辩证分析——以黑龙江省为例

在21世纪国际社会飞速发展的形势下，体育教学在以人为本的前提下已经是一个多向、动态的过程。因此构建大学新型体育教学模式要不断研究至关重要的多维因子，使体育教学在思想体系层面上充分体现辩证统一，促进从生理改造向生理、心理、适应能力、创造能力、生存能力并重的模式发展。     

全球经济危机给中国高校国际化带来的新挑战及其思考

本文从国际合作与交流的角度出发,分析了当前全球经济危机给中国高校国际化带来的新机遇和新挑战,进而从课程建设、师资队伍建设、管理队伍建设三个方面,对如何应对新挑战、抓住新机遇进行了初步的探讨。     

吉林省高校体育产业发展现状的分析与对策

长期以来,吉林省受传统观念束缚、缺乏市场意识等原因,高校体育产业未能获得应有的发展。本文通过对吉林省高校体育产业发展现状的调查研究,提出意见和建议,希望对促进我省高校体育产业的全面健康发展提供帮助。